Abstract
This article analyzes the role of the planner in the process of strategic planning. The main goal is to analyze how the profile of the strategic planner influences in the reach of the organizational results. To that end, a literature review of the theme was carried out. It is inferred that the role of the planner is fundamental to achieving success in the planning process; as a motivator, the planner should make effort toward achieving the goals and results of the organization in an efficient and effective way.