Abstract
Objective: To identify the behavior of children in relation of food influenced by the media and publicity and to propose strategies of feeding changes to be built together. Methods: It is about an analytical, experimental, non-controlled, prospective and incomplete epidemiological study developed with 70 children of both sexes, of a private school in São Paulo- SP, in 2018 with duration of one semester of allocation,
where diagnostic data collections and nutritional interventions were performed. The study was approved by the Research Ethics Committee. Results: There was a minority of children who chose industrialized foods with characters in the packaging because they liked the character and because they believed to be healthy and nutritious. When comparing the results of the diagnostic visit with the final evaluation, it was observed that the children had changes in food choices, since previously they chose ultraprocessed foods such as corn chips, nuggets and potato chips and, after the interventions, they began to choose foods in natura and minimally processed like fruit juices, fruits and homemade cakes. Conclusion: It is concluded that media and publicity interfere in children food choices, using characters and nutricional appeals on products, influencing on the acquisition of industrialized food.