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Advertising and propaganda on dentistry surgery websites in brazilian regions: ethical and legal aspects
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Keywords

Dentistry ethics
Internet
Advertising as a subject

How to Cite

Advertising and propaganda on dentistry surgery websites in brazilian regions: ethical and legal aspects. (2019). Electronic Journal Collection Health, 32, e1261. https://doi.org/10.25248/reas.e1261.2019

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Abstract

Objective: The purpose of this study was to analyze the Dental Surgeons websites and compare their content with the legal and de ontologic guidelines that regulate the advertising and propaganda of dentistry in the country, in order to investigate possible irregularities committed by these professionals in the Brazilian regions.  Methods: This work is a cross-sectional observational study, where the data were obtained through a form consisting of 25 ethics and legal evaluation items, applied in a sample of 244 Dental Surgeons websites, registered under domain “odo.br”. Results: The 244 websites are distributed as follows: 5 websites are from the North, 15 from the Northeast, 56 from the South, 144 from the Southeast and 24 from the Midwest Regions of the country. Conclusion: Most of the analyzed websites had irregularities in their content, especially in the Northeast region, where highest rates were observed items in disagreement to the norms that regulate the publicity and propaganda of dentistry in the country.

PDF (Portuguese (Brazil))