Abstract
Objective: Relate the experience experienced by the educational activity for pregnants in the promotion of Golden Hour, realized in a Family Health Strategy (FHS), in the city of Belém-PA. Experience report: It was realized a conversation round where it was approached the theme "Golden hour", emphasizing the importance in the life of the newborn and the mother, in a critical-reflexive way it was observed the vision and the interest that they expressed on such subjects. The use of active methodologies allowed pregnants to acquire new knowledge about the theme and a rethink of the importance of knowing about their rights and also with the use of dynamics involving music, balloons and questions about the developed subject, it was perceived lack of information and guidance from health professionals to the pregnants about the importance of the theme. In addition, for this study, it was available technologies in the form of educational leaflets, which contained guidelines and knowledge about the golden hour. Final Considerations: It is necessary the female empowerment to guarantee these rights, as well the sensitization of these women by the health professionals in order to reduce the neonatal morbidity and mortality following the correct care of good practices of this first hour.