Abstract
Objective: To understand the experience of postpartum women with normal labor pain. Methods: This is a qualitative, descriptive and exploratory study, carried out in the Primary Care of the city of Feira de Santana - Bahia. The participants were women in the puerperal period. Data collection was performed through semi-structured interviews and data analyzed through Bardin content analysis. Results and discussion: They were divided into three categories: Cultural influences on labor pain, Non-pharmacological methods for pain relief and The reward of normal childbirth, which made it possible to understand the dimension of the painful character of childbirth pain, its relationship with culture and phenomenon of childbirth transgenerationality, the low use of non-pharmacological methods for pain relief in maternity hospitals and the feeling of reward experienced with overcoming this pain. Conclusion: The study denotes the need for intervention in order to sensitize the professionals who assist in childbirth about the subjectivity of pain, in order to ensure a positive experience for women facing their parturition process, which also involves the gradual change in the cultural and social imagery of labor pain.