Abstract
Objective: This study aims to analyze how the managers and professionals involved in the Health Academy Project perceive the development of this strategy, which aims at the promotion of health in a comprehensive way. Methods: The present research was developed through the qualitative approach. Five professionals participated, being: a coordinator, a secretary, a teacher and two trainees involved in the program. Data collection was performed in August and September 2018, and for the interview, a semi-structured script was used and for recording interviews, a Coby Cvr20 recorder was used in order to record, for later analysis, all the information provided by participants. For the analysis of the data, the statements were grouped into categories and, later, the data were analyzed through the discourse analysis technique. Results: Those involved in the study perceive the importance of this strategy and point out obstacles that impede its execution, such as the lack of professionals sufficient to meet the population demand, which directly hinders the development of this project, making efficient monitoring and evaluation impossible. Conclusion: We suggest a better articulation between levels of management in order to overcome the obstacles that hamper the development of this strategy, by supporting the implementation of actions that can strengthen the program and better management of human and financial resources.