Abstract
Objective: To evaluate the effectiveness of a package of text messages and pictures, sent via WhatsApp® Messenger, on the performance of breastfeeding women and newborns in the breastfeeding process during the neonatal period. Methods: Quasi-experimental study with 30 nursing mothers admitted to rooming-in accommodation, carried out between March 2022 and January 2023. The intervention consisted of sending messages with guidance on breastfeeding, daily, via WhatsApp® Messenger. For analysis, descriptive and inferential statistics were used using the Statistical Package for the Social Sciences. There was approval from the Research Ethics Committee. Results: 16 nursing mothers/newborns participated in the Control Group and 14 in the Intervention Group, both showed better breastfeeding performance at the end of the neonatal period (p>0.05). Although the mean score was slightly higher in the intervention group (9.78±0.57) compared to the control group (9.12±1.14), the difference between the groups was not statistically significant (p=0.093). Conclusion: Sending text messages and pictures via WhatsApp® Messenger did not influence breastfeeding performance.
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