Abstract
Objective: To describe the lived experience with the applicability of the project Strengthening of cultural values for the construction of the individual and collective identity. Experience report: It is an experience report, executed in the Service of Coexistence and Strengthening of Links of the Center of Reference of Social Assistência - CRAS writ 20 chilre anda adolescents. Resulting to value the history, culture, tradition and to rescue the ethical values indispensable and fundamental for a full social formation contributes to the constitution and formation of the critical, active and participative individual, the transmission of knowledge of the past allied to the present knowledge allows a fusion of the contents originating the collective and individual cultural identity with own brands in each society and in each subject. Final consideration: Children, young people and adults need to talk about moral principles, to know and value their practices so that the social context in which they live is the cradle of systematized information, multiplied and passed on to perpetuate the teachings. It is essential that the child and the adolescent have dialogues on the importance of treating their neighbors in the best possible way and value healthy relationships, be it on an individual level, with the insertion of the principles in oneself or in the collective experience and sharing, through actions of passthrough, behaviors and behaviors that evidence internalized values.