Abstract
Objective: This work aimed at Layout and merchandising strategies in a commercial pharmacy. Methods: Threaded and Merchandising in research and methods for analysis. Results: The survey data were edited with access for the disabled, wide doors, in red and white with white background; also showed up with bad lighting label and the exterior is not consistent with its audience, moreover, the circulation space is not yet available. Regarding the layout, such as gondolas the tips fully and completely filled by a logic of organization of their products; The products on the shelves are within the reach of consumers, but they are not visible prices. The pharmacy does not have 80% of automatic service. The balance location is available within the property. The counter is located at the bottom of the property is short, a pharmacy presents management by categories. When analyzing a business situation for merchandising, the internal environment is unduly signaled. Food products are not observed, and the products of the pharmacy are assembled and organized; the medicines are working on the shelves properly; the box is behind the counter. The farm has some control documents visible to customers. Conclusion: Use layout and merchandising techniques as the influence of store profitability.