Abstract
Objectives: To conduct a literature review on the production of educational materials to encourage blood donation. Methods: This is an integrative review, including the United States National Library of Medicine (PubMed), Scientific Electronic Library Online (SciELO) and Virtual Health Library (VHL) databases. The descriptors "blood donation campaign", "blood donors and education" and "blood donation and social networks" were used in the period from January 2016 to July 2021. Results: The bibliographic survey covered national and international, with 458 works read and 14 articles selected to compose the study. The articles showed that the success of blood donation campaigns is intrinsically related to education issues and a holistic nature of the knowledge passed on to the potential donor. Being the behavioral and cultural aspects of the candidate for donation, use of accessible language and diversity of formats, the main points highlighted in the elaboration of educational materials related to blood donation. Final considerations: Given the heterogeneity of the materials used to encourage blood donation campaigns, the compilation of this information can help in the production of educational materials and in the planning of campaigns.